elly lau (she/her, b. 1999)

hi! i’m a singapore-based writer, reseacher and strategist. currently, i help brands make sense of the world at canvas8, a leading behavioural insights consultancy operating out of london, new york and singapore.

i graduated from the national university of singapore in 2022 with a double major in sociology and japanese studies. rooted in my love for music, my work explores the intersections of popular culture and the urban everyday.

selected works
cv